How Atlanta-based Ziscuit could save you money on groceries

Growing up in Selma, Alabama, Mark Peterson watched his mom spend hours flipping through grocery store flyers, clipping coupons and planning multiple stops to pick up that week’s groceries. 

Peterson noticed the savings never matched the amount of effort she would put into the weekly shopping. After spending years as an entrepreneur building technology companies, Peterson’s latest venture is geared toward people for whom — like his family growing up — a little extra savings could go a long way.

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